Hi Amrita,

You can write UX case studies by means of stories, quantifying results through data and figure. You should learn how to

include real user feedback. Please connect with me to understand how you can write up customer centric UX case study. Look forward to see you soon.

Thanks,

Deepak

Writing compelling case studies has 3 key aspects you'll have to focus on:

1. Quality of core problem identified and tackled
2. Visibility of the thought process behind reaching the solution presented
3. And lastly, leveraging engaging documentation patterns, i.e, storytelling

I'll touch upon these briefly.

Quality of problem identified and tackled

As a Designer, you should focus on a wider sector or domain first, such as eCommerce, Food delivery, FinTech, EdTech, etc., and scope a general landscape of its working ecosystem and identify any experience gap you come across. This can be an anecdotal insight or problem you came across in the news, online in a blog post or while using any app/website you like.

Here the experience gap identified has to be validated further and understood thoroughly. Such an example could be: how might we aid up-and-coming college freshers to upskill and achieve their professional goals?

The issue highlighted here can be solved through various models being implemented by Preplaced, Scaler, Unacademy, Growth & ADPList. This doesn't make the problem identified a fruitful one. The next step is to scope a user segment or a niche where the problem hasn't been tackled.

Here, I'll take the example of college students with haphazard schedules who are unable to keep themselves accountable, to iterate our question which will change into:

how might we aid up-and-coming college freshers to upskill and achieve their professional goals at their own pace while maintaining accountability?

Framing questions by linking domain & niche introduces the interviewer to a fresh problem that hasn't been tackled already. This narrows the scope of the problem but introduces depth into the area of exploration which is where most product-based designers work in.

PS: This section also covers how to find relevant projects to some extent. There's a lot of nuance in identifying a niche, framing problems in a very narrow niche can end up in pigeon-holing the solution even before the study begins. If you have more questions then feel free to reach out and book a trial-session :)

Visibility of the thought process behind reaching the solution presented

Bringing visibility to how you reached the solution makes or breaks your case study. Being truthful to what you did to identify experience gaps and ideating possible features & workflows is what helps in bringing visibility.

This is where most designers just starting off fall into using a templatized process as a crutch to fill key insights inside to a journey map, empathy map, affinity map, Ishikawa RCA map, User persona, etc., and lose track of what you, as a designer, truly did.

Instead, focus on visualizing information gathered and insights generated by yourself; coalescing them into features or workflows organically. Additionally, present the final solution as a real-life scenario and walkthrough the reader through how the features ideated are solving the core problem identified.

Leveraging engaging documentation patterns, i.e, storytelling

Storytelling is an essential component of UX design. It's how we articulate our ideas, research, and designs to stakeholders and users.

Without a compelling story, it's hard to get buy-in on our work or create meaningful experiences for our users. This becomes especially relevant when you want to pitch your solution as a part of a case study or a design assessment where stakeholder buy-in and confidence from the recruiters directly leads toward full-time conversions.

Storytelling thus becomes a mechanism to critique and design how a portfolio is designed which tells a lot more about a potential candidate's discipline and maturity than any short-term, mostly online, interaction.

Feel free to go through the group session: Storytelling in UX Case Studies & Design Tasks for Recruitment which I hosted or feel free to reach out to me at: https://app.preplaced.in/profile/aryan-rathod