Jumping into a broader marketing role like growth, product marketing, or brand management without an MBA is totally doable! 🎯 Your experience as a performance marketer has already given you a good grasp of what drives user acquisition and retention, which is a great foundation. Now, it's all about widening your skill set. Start soaking up knowledge on market research, consumer behavior, and strategic planning. There are heaps of resources online – think webinars, MOOCs, and digital workshops to buff up your marketing muscle. 💪📚

Next up, get your hands dirty with some cross-functional projects at your current job or through volunteering. This will not only broaden your experience but also showcase your ability to handle diverse marketing roles. Networking is crucial, too. Connect with folks in the roles you’re eyeing, join marketing groups on LinkedIn, and don’t shy away from reaching out to mentors. 💼🤝 Remember, a formal MBA isn’t the only path to success. With strategic learning and networking, you can steer your career towards the marketing horizon you’re aiming for! 🌅🚀